To help people prosper and flourish by protecting who they truly are and supporting who they want to be.
We believe that when we have the freedom to be ourselves and express who we truly are, we are able to connect with the inner part of us that is royal. The part of us that is courageous, worthy and dignified. And we believe that when we have the opportunity to be what we want to be, that is when we are able to prosper and flourish.
The Afrona is the only hat of its kind made for curly and voluminous hair. It lets you be you and allows you to embrace your inner royalty. The Afrona lifts your hair up as opposed to flatten it down allowing you to Stand Your Crown and protect and preserve your curls and volume.
Our Founder & Story
Charlene is the youngest of six and the only one in her family with very curly hair (she’s always been a little different). Her family migrated to the United States from the Dominican Republic before she was born and in 2017 she designed the Afrona when the summer sun left her hair severely dried and damaged. That same year, Charlene moved to the Dominican Republic for three months and created the first ever Afrona with the help of a seamstress named Fela who lived in poverty. When the Afrona was completed, Fela and Charlene rejoiced at their accomplishment. From that moment Charlene vowed to return to the Dominican Republic and contract women like Fela to help people like her prosper and flourish. In the meantime, Charlene taught herself to sew, perfected the design and makes most of the Afronas that you see today.